Beta

21 August 2007
New work by Daniel McKewen

Daniel McKewen’s work examines and explores the complex relationship that exists between art, the fan, and the notion of celebrity. It suggests the idea of a consumer society that produces a system and mythology of celebrity which establishes a self-reflexive loop of celebrity consumption. The world of celebrities becomes a field of ‘oppositional’ definitions – a way to critically analyse dominant cultural ideologies, while creatively constructing individual identity. In BETA, Daniel presents new works in the tradition of directors’ cuts and special editions – changing narratives, and reconfigured visual effects serve to pursue this ever-shifting definition of celebrity culture and personal identity.